Introduction
Data plays a central role in how transportation agencies make decisions, share plans, and connect with the public. However, transforming complex information into clear visuals can be difficult.
This guide provides practical, real-world strategies to help you create data visualizations that audiences can understand, trust, and act on—whether you’re building a simple chart or a public-facing dashboard.
Why It Matters
Transportation agencies work within complex environments that require coordination across teams and communication with diverse audiences. This guide helps agencies create meaningful, impactful visuals that advance strategic goals and strengthen stakeholder engagement.
Explore real-world examples from transportation agencies nationwide. These case studies showcase how teams have used data visualization to meet communication goals, work with different types of data, and connect with diverse audiences.
Discover what makes data visualization work. This section explores the core principles behind clear, effective visuals—from selecting the right chart to designing with your audience in mind.
Wondering where your agency stands today? This short, fillable worksheet helps you assess data visualization practices across six key areas and pinpoint where to focus next.
Ready to take the next step? This practical roadmap offers actionable strategies across six core areas of a strong visualization practice, helping you turn ideas into implementation.